This report looks closely at usage of and spending on pain killers. The focus is on non-prescription painkillers though the report also presents data on the percentage of the target population that has ever used a prescription pain killer. The report gives detailed data on respondent's favorite and second favorite painkillers, and the reason that the favorite is preferred to the second favorite. In addition to spending data, the report presents data on usage of aspirin for health reasons other than as a painkiller, and plans to take aspirin in the future for such reasons. Also tracks attitudes towards generic versions of painkillers, source or purchases, and reasons for taking pain killers. The report tracks use of painkillers for arthritis, headaches, migraines, back problems and other sources of pain. More than 100 detailed tables present demographic details about who takes aspirin, Tylenol, Advil, Motrin, Aleve and other popular painkillers and their generic competitors. Data is broken out by age, income, family size, marital status, ethnicity, religion and other characteristics useful to marketers.

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About Primary Research Group

Primary Research Group combines surveying with secondary research and forecasting to provide sophisticated overviews of markets and business environment conditions for business, government and higher education. Current research projects include those focused on the following areas: collection development policies for libraries, and law firm cost structure and managment practices.